If you're looking to launch an electric scooter rental business, the software platform you choose will make or break your operation. We've spent the past several months digging into this market—talking to operators, testing demos, and analyzing the real costs that vendors don't always advertise upfront.
Here's what we found: there are over 50 active fleet management providers worldwide, but only a handful are worth serious consideration. Monthly costs range from under $500 to over $10,000 depending on your scale and needs. Some platforms take a percentage of your revenue instead of charging flat fees. The right choice depends heavily on your fleet size, location, and how much operational support you need.
What Actually Goes Into Fleet Software
Before diving into specific vendors, it helps to understand what you're paying for. A "fleet app" isn't just one thing—it's actually four separate systems working together:
The Customer-Facing App: This is what riders download. It handles account creation, payment, unlocking vehicles, navigation during rides, and ending trips. Better platforms include safety features like helmet verification through phone cameras and reaction-time tests.
Your Operations Dashboard: The backend where you monitor everything. You'll see vehicle locations on a map, track battery levels, set up geofences (areas where riding is allowed or prohibited), adjust pricing, and handle customer issues.
Field Crew Tools: Your maintenance team and "juicers" (people who swap batteries) need their own app. Good platforms include task assignment, optimized routes for pickups, maintenance logging, and the ability to scan multiple vehicles quickly.
The Technical Plumbing: This connects your vehicles' IoT hardware to the cloud. It handles commands like unlock and lock, communicates with city data systems (MDS/GBFS), and integrates with payment processors and other services.
Our Top Picks by Fleet Size
Starting Small (Under 50 Vehicles): Levy Fleets
For operators just getting started, Levy Fleets consistently came out ahead in our analysis. They're the only major platform allowing launches with as few as 4 vehicles—competitors typically require 10, 50, or even 200+ minimum.
What impressed us most is what's bundled in. Levy includes integrations that competitors charge extra for: Stripe for payments, Twilio for text messages, Zendesk for customer support tickets, identity verification services, push notifications, and marketing analytics. If you bought these separately, you'd spend $500-2,000/month on top of your base platform cost.
Pricing breakdown:
- Revenue share option: 20% of gross (15% once you hit 100 vehicles), with a $250/month minimum that counts toward your share
- Flat rate option: $25/vehicle under 100 units, dropping to $18, $15, and $12 as you scale
- Custom branding: $2,750 one-time for your own iOS/Android app
The managed plan handles all the headaches: payment processing, chargebacks, and even 24/7 phone support for your riders. Their track record shows 127+ active fleets, 2.4 million rides across 43 cities, and 99.8% uptime.
Hardware note: Levy sells vehicles with IoT already installed—e-scooters (30+ mile range), e-bikes (40+ miles), cargo bikes, and mopeds. This eliminates the common headache of sourcing and integrating separate telematics devices.
Mid-Size Operations (50-300 Vehicles): Joyride or Atom Mobility
Joyride operates in 450+ markets across five continents and positions itself as more than software—they call it a "mobility ecosystem." Their standout feature is the Joyride Alliance, which bundles insurance access, financing options, and business services. If securing fleet insurance is your biggest worry (and it often is), Joyride's connections could save you serious headaches.
Joyride costs:
- Grow Plan: ~$900/month for up to 50 vehicles
- Scale Plan: ~$2,500/month for up to 150 vehicles
- Pro Plan: ~$5,000/month for up to 300 vehicles
- Works out to roughly $16-18 per vehicle
They also developed their own IoT hardware called Neon that works in 180 countries and support 40+ vehicle models from 23 manufacturers. Their partnership with Yamaha adds credibility for operators who care about brand association.
Atom Mobility is the European alternative, based in Latvia. They've positioned themselves as the "Shopify of Mobility"—highly modular with an emphasis on customization. They released 70+ new features in 2025 alone and can get you launched in as little as 20 days.
We particularly liked their "Bid Your Price" feature, which lets riders propose their own rates—an interesting dynamic pricing twist. They also support an unusual range of vehicles: beyond scooters and bikes, their platform handles cars, golf carts, jet skis, and even boats.
Atom pricing:
- Base subscription: €390-490/month
- Per-vehicle fees around €7-12 (roughly $10)
- White-label setup: €4,490-11,990 one-time
Notable customers include AVIS, SIXT, and several municipal programs across Europe.
Enterprise Scale (500+ Vehicles): Wunder Mobility
For large operators and city contracts, Wunder Mobility is the industrial-strength choice. They merged with goUrban in 2022 and now operate in 500+ cities, processing 50 million API calls daily. Their client list includes OEM partnerships with BMW and Porsche.
The premium you pay buys enterprise-grade reliability, the market's strongest SLA guarantees, and deep analytics integration with tools like Snowflake and Tableau. If you're bidding on government contracts, Wunder's compliance certifications and track record matter.
Wunder pricing:
- Scale tier: €5,000/month (requires ~200 vehicle minimum)
- Enterprise tier: €9,625/month (requires ~500 vehicles)
- Per-vehicle cost: €12.50-36.50 depending on tier
- Setup fees around €2,750
- Out-of-hours support: extra €1,500/month
Not suitable for startups—the minimums are firm—but for well-funded operations or municipal partnerships, the reliability justifies the cost.
Specialized Platforms Worth Knowing
For E-Bikes and Mopeds: ElectricFeel
This Swiss company powered Revel Transit's moped sharing program in the US. They focus exclusively on e-bikes and e-mopeds at scale (100 to 10,000+ vehicles) and claim their operational optimizations can triple your revenue. Pricing is enterprise/custom—expect premium rates but deep service.
For Campus Deployments: Movatic and Lattis
Movatic serves 3,000+ locations with over a million users worldwide. Their app supports 103 languages and maintains a 4.9-star rating on Apple's App Store. They offer free system creation for demos, making them accessible for pilot programs. They're the company behind Tandem Mobility, which relaunched 20 former Zagster bikeshare systems.
Lattis takes a hardware-plus-software approach, having developed the Ellipse smart bike lock with built-in GPS and Bluetooth. For campuses and corporate fleets wanting a turnkey dockless solution with tight security, Lattis offers a self-contained system.
For Tourist/Resort Rentals: Hergele Mobility
This Turkish company optimizes for hourly, daily, and weekly rentals rather than minute-by-minute micromobility. Hotels, resorts, and vacation rental operators looking for hardware-software bundles should give them a look. Their pricing model favors high-margin, lower-volume tourist operations.
For Zero Upfront Cost: GOAT
GOAT runs a franchise model rather than traditional SaaS. You buy or lease their ready-to-deploy scooters (IoT pre-installed), and rides run through GOAT's branded app. They take 10-20% of revenue—no monthly software fee.
The trade-off: riders use GOAT's app, not your brand. But for entrepreneurs wanting the lowest barrier to entry in underserved markets, it works. Minimum is around 10 scooters.
For Large Bike-Share Systems: PBSC/Lyft Urban Solutions
PBSC created Montreal's BIXI system and was acquired by Lyft in 2022. They're behind Citi Bike (NYC), Divvy (Chicago), and Santander Cycles (London)—280,000+ bikes, 13,000+ stations, 400 million rides. If you're building municipal docked infrastructure at scale, they're the proven choice.
Community and Employee Programs: Bloom Sharing
Bloom (by Republic Bike) runs 1,000+ sharing programs ranging from Fortune 500 corporate fleets to small-town bike shares. They support dock-based and dockless setups for bikes, e-bikes, scooters, and light EVs. Highly customizable for specific community needs.
Pricing at a Glance
| Platform | Monthly Cost | Per-Vehicle | Setup | Minimum | Ideal For |
|---|---|---|---|---|---|
| Levy Fleets (managed) | $250+ credited | 15-20% rev | $0 | 4 | New operators, any size |
| Levy Fleets (SaaS) | — | $12-25 | $2,750 | 4 | Self-service operators |
| Joyride | $900-5,000 | $16-18 | Included | 50 | North America, tourism |
| Atom Mobility | €390-490 | €7-12 | €4,490-11,990 | None | Europe, multi-modal |
| Wunder Mobility | €5,000-9,625 | €12.50-36.50 | €2,750 | 200-500 | Enterprise, municipal |
| GOAT | $0 | 10-20% rev | Hardware | 10 | First-time entrepreneurs |
| Movatic | Few hundred | Varies | Low | ~10 | Universities, pilots |
Costs That Vendors Don't Always Mention
When budgeting, factor in these often-overlooked expenses:
- IoT connectivity: SIM cards for vehicle telematics run €1.10-6/month each. Some platforms bundle this; others make you source it separately.
- City compliance feeds: MDS (Mobility Data Specification) and GBFS (General Bikeshare Feed Specification) are legally required in many markets. Some platforms charge extra for these modules.
- Payment processing: Standard Stripe fees are 2.9% + $0.30 per transaction. May be bundled or separate.
- White-label app maintenance: Beyond the initial build, expect ongoing costs for app updates and Apple/Google store fees.
- Insurance: This is the big one. Budget at least $50,000 for first-year coverage on a small fleet. Joyride's Alliance program helps negotiate group rates.
Realistic Budget for a 50-Vehicle Operation
Here's a ballpark for launching a city fleet with 50 scooters:
- Hardware: 50 units × $700 average = $35,000
- Software: $500-2,500/month × 12 = $6,000-30,000 annually
- Insurance: $50,000+ (first year)
- Permits, storage, operations: Varies by city
Total year-one investment: $50,000-100,000
Well-run fleets typically reach profitability within 3-4 months of launch.
Quick Feature Comparison
| Capability | Levy | Joyride | Atom | Wunder | GOAT | Movatic |
|---|---|---|---|---|---|---|
| Your own branded app | ✓ | ✓ | ✓ | ✓ | ✗ | ✓ |
| Multiple vehicle types | ✓ | ✓✓ | ✓✓ | ✓ | Scooters only | ✓ |
| MDS/GBFS compliance | ✓ | ✓ | ✓ | ✓ | — | ✓ |
| Dynamic pricing tools | ✓ | ✓ | ✓✓ | ✓ | — | ✓ |
| API for custom integrations | — | ✓ | ✓✓ | ✓✓ | — | ✓ |
| Insurance assistance | ✓ | ✓✓ | — | — | — | — |
| Time to launch | Days | Days-weeks | ~20 days | Weeks | Immediate | Days |
Navigating Insurance and City Regulations
Insurance remains the single biggest obstacle for new operators. Carriers like Zego, Allianz Partners, and Mobilitas specialize in micromobility but require detailed operational data before quoting rates.
Software features that help lower premiums:
- Pre-ride brake checks documented in-app
- Helmet verification through selfies
- Sobriety screening (reaction-time games)
- End-ride parking photos for accountability
- Speed zone compliance logging
On the regulatory side, two standards matter everywhere:
MDS (Mobility Data Specification) is how cities track your vehicles in real-time. Required by most major municipalities. Feed failures or inaccurate data can result in fines or permit revocation.
GBFS (General Bikeshare Feed Specification) makes your vehicles visible in Google Maps and transit apps like Citymapper. Essential for rider discovery.
Our Recommendations by Situation
First-Time Operator, Small Budget
Go with Levy Fleets (Managed). The revenue-share model means no upfront software risk. You get enterprise-grade integrations included, and the 4-vehicle minimum lets you test the market before committing serious capital.
Insurance Is Your Main Concern
Consider Joyride. The Alliance program's group insurance rates and business service connections can make or break operators who've struggled to get coverage elsewhere.
Technical Team Wants Full Control
Choose Atom Mobility. The OpenAPI, modular feature set, and rapid iteration cycle appeal to operators who want to build custom workflows and integrations.
Bidding on Government Contracts
Wunder Mobility is the safe choice. Their enterprise SLAs, compliance certifications, and 500+ city deployment history give procurement officers confidence.
Tourist Destination with Day Rentals
Look at Hergele. Their pricing model optimizes for hourly/daily rates rather than per-minute rides.
University or Corporate Campus
Movatic or Bloom. Accessible pricing, pilot-friendly terms, and purpose-built for closed-campus environments.
What's Changing in 2026 and Beyond
Several trends will reshape this market:
- Self-repositioning vehicles: Semi-autonomous scooters that drive themselves to charging stations or high-demand areas are in development.
- AI-driven operations: Expect automated dispatch, predictive maintenance alerts, and pricing algorithms that adjust in real-time.
- Delivery integration: Platforms are adding B2B delivery features—same vehicles, different use case.
- Embedded insurance: Real-time premium adjustments based on fleet safety data.
- Market consolidation: More acquisitions as smaller players get absorbed.
When evaluating any platform, ask about their AI/automation roadmap, API extensibility, and financial stability.
Bottom Line
The fleet software market has matured significantly. "Unlock scooter" apps have evolved into sophisticated operational platforms that directly impact your compliance, insurance costs, and profitability.
For most operators launching in 2026:
- New to the industry or testing markets: Start with Levy Fleets. Lowest minimum commitment, managed services option, and transparent pricing.
- Scaling in North America: Joyride's insurance connections and business services bundle provide real operational advantages.
- European operators or multi-modal ambitions: Atom Mobility's flexibility and rapid feature development suit complex deployments.
- Enterprise/municipal contracts: Wunder Mobility's reliability and analytics depth justify the premium.
The operators who succeed will choose platforms that optimize unit economics through smart pricing, integrate smoothly with evolving IoT hardware, keep pace with city compliance requirements, and can scale from pilot to profitability quickly.
This guide reflects our independent research and analysis. We regularly update our recommendations as the market evolves. Last updated January 2026.