The global market for white-label fleet management platforms for electric scooters and e-bikes includes various well-established providers and emerging startups, each catering to different operational scales and needs.
Company Identification and Overview
Several software providers worldwide offer white-label fleet management platforms for shared electric scooters and bikes. These range from well-established companies to emerging startups. Key players include:
• Joyride – A Canadian-founded platform (since 2014) operating in 250+ markets. Joyride provides a full-stack solution (hardware integration + software) and caters to various light electric vehicles.
• Levy Fleets – A US-based provider offering an all-in-one turnkey solution ideal for fleets under 200 vehicles. Levy simplifies fleet management through comprehensive software, operational support, and a transparent revenue-sharing model.
• Atom Mobility – A European startup (Latvia-based) known for fast deployment ("launch in 20 days") and a flexible, usage-based pricing model. Atom supports multiple mobility modes (scooters, bikes, mopeds, cars, etc.) with white-label apps.
• Wunder Mobility – A German provider (formerly focused on ride-hailing) that pivoted to shared mobility. It has been active for many years and even acquired goUrban in 2022 to expand its platform. Wunder offers an enterprise-grade system for free-floating fleets and multimodal sharing.
• ElectricFeel – A Swiss-based platform specializing in e-bike and e-scooter sharing. ElectricFeel targets large fleet operators and transit companies, emphasizing advanced fleet optimization and scalability (proven "from 100 vehicles to 10,000+").
• Good Travel Software (GTS) – An Ireland-based company providing booking and fleet software originally for car-sharing, now supporting multi-category micromobility. GTS technology is used in projects like nonprofit bikeshare/carshare networks.
• Moqo – A German SaaS platform enabling shared mobility for various vehicle types (bikes, scooters, cars). Moqo often serves corporate or community sharing schemes and focuses on "exceptional economy of scale" via its cloud platform.
• ScootAPI – An Eastern European solution tailored for e-scooter sharing. ScootAPI uniquely offers full source code access for a one-time purchase, allowing operators to host and customize the software on their own servers.
• Urban Sharing – A Norwegian platform born from the Oslo bike-share system. It provides data-driven fleet management for bikes and scooters, including tools like UrbanCrew for task optimization (rebalancing, battery swaps, maintenance).
• SharingOS – A UK/China-based provider delivering an end-to-end system with custom-branded rider apps, back-end console, and even hardware (e-bikes, e-mopeds, docks) for bike and scooter sharing.
• MotionTools (M-TRIBES) – A German platform (previously M-TRIBES) offering highly customizable software modules for vehicle sharing. It supports scooters, bikes, mopeds, and cars with a modular pricing approach and open API docs for integrations.
• Other Notables – Zemtu (Austrian car-sharing software now extending to micromobility), Zoba (US-based, specialized in fleet analytics and optimization often layered onto other platforms), and various smaller regional players.
Vehicle Support and Coverage
Most platforms support electric scooters and electric bikes by default, and many extend to additional vehicle types:
• Scooters & Bikes – All the identified platforms (Joyride, Atom, Wunder, etc.) support stand-up e-scooters and pedal or e-assist bikes as core vehicles.
• Beyond Scooters/Bikes – A number of these solutions cater to other light EVs to offer flexibility: Joyride explicitly supports "low-speed mini-cars, golf carts, medical mobility scooters and more" in the same system. Atom and Wunder both handle mopeds (seated scooters) and even car-sharing or ride-hailing fleets on their platform.
• Integrated Hardware – Some providers also supply or integrate specific hardware: SharingOS offers its own e-bike and e-moped models and docking stations alongside the software.
Pricing Models and Fee Structures
Pricing structures vary widely. Below is a breakdown of how each platform approaches pricing:
• Joyride – Uses a tiered subscription model with caps on vehicle count and decreasing per-vehicle costs at higher tiers. For example, the "Grow" plan is $900/month for up to 50 vehicles. The "Scale" tier is $2,500/month for up to 150 vehicles, and "Pro" is $5,000/month for up to 300 vehicles.
• Levy Fleets – Operates on a straightforward revenue-share model with minimal upfront costs, making it especially attractive for fleets under 200 vehicles. Unlike traditional per-vehicle SaaS fees or large setup costs, Levy's model requires no monthly platform fee; operators simply purchase their scooters and keep 80% of all revenue, while Levy retains 20% to cover data plans, software licensing, ongoing support, and targeted marketing.
• Atom Mobility – Follows a usage-based pricing model with transparent per-vehicle (or per-ride) fees and a monthly minimum. Atom typically charges a one-time setup fee upfront and then a monthly fee that scales with the number of vehicles or rides.
• Wunder Mobility – Prefers a more enterprise/custom pricing approach. Wunder does not publish fixed prices on its site, implying quotes are tailored.
• ElectricFeel – Operates on an enterprise SaaS model as well. ElectricFeel's pricing is not publicly posted; interested operators must request a consultation.
Technical Features and Integrations
All these platforms provide the fundamental tech needed to run a shared micro-mobility service (rider-facing mobile app, fleet management backend, and vehicle IoT integration). However, each has some technical differentiators:
• Core Components: Every platform offers a rider smartphone app (for end-users to locate, unlock, and pay for vehicles), an administrative dashboard (for the operator to monitor the fleet, manage users, and configure pricing/geofences), and usually an operations app for field staff.
• IoT and Vehicle Integration: Integration with scooter/bike hardware is critical. Many platforms pride themselves on being hardware-agnostic.
• Data & Analytics: Advanced analytics and optimization tools distinguish some platforms. ElectricFeel emphasizes "platform optimization features" that helped partners triple revenue without increasing costs.
• Payment and Pricing Engines: These systems come with integrated payment processing and flexible pricing configuration. All support per-minute and hourly billing, as well as unlock fees, subscriptions or passes, and special promotions.
• APIs and Integrations: Beyond vehicles and payments, advanced platforms provide APIs to integrate with third-party services including city data feeds (GBFS/MDS compliance), identity verification, and customer support chat integration.
General Insights for Evaluators
When comparing fleet management platforms for e-scooters and e-bikes, keep in mind the following:
• Scale and Maturity: Established players like Wunder Mobility and ElectricFeel have experience with large-scale operations and may offer more stability for big fleets, whereas newer entrants like Atom or Joyride are very agile, often rolling out features faster.
• Total Cost of Ownership: Look beyond the headline price. Factor in one-time fees, cost of IoT hardware, and any fees for additional services.
• White-Label Quality: The end-user experience is crucial for your ridership. All these platforms offer white-label apps, but the UX/UI and reliability can differ.
• Integration Ecosystem: If your operation requires integration with other systems, ensure the platform has open APIs or existing integrations.
• Hardware and Support: Consider whether you want a one-stop solution for hardware + software.
In conclusion, the market for e-scooter/e-bike fleet software is robust and global, with solutions catering to different needs. By examining each platform's vehicle support, pricing model, and technical strengths, companies can make an informed choice aligned with their budget and operational requirements.